Employment contribution by Local Government Area Visitor economy 18% of jobs in the Great Ocean Road Region are dependent on the visitor economy: Significantly greater than Melbourne, Geelong and Mornington Peninsula Significantly more important in Surf Coast and Colac Otway Surf Coast Colac otway Corangamite Moyne warrnambool Glenelg TOTAL GORR Melbourne Geelong Mornington Peninsula 35% 23% 10% 13% 14% 7% 18% 6% 7% 9% visitor economy jobs the region average in are significantly above surf coast and colac otway THE VISITOR JOURNEY THE VISITOR JOURNEY THE VISITOR JOURNEY VISITOR PROFILES VISITOR PROFILES VISITOR PROFILES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES DETERMINING PRIORITIES (SWOT) DETERMINING PRIORITIES (SWOT) DETERMINING PRIORITIES (SWOT) BRAND (GREAT OCEAN ROAD) BRAND (GREAT OCEAN ROAD) BRAND (GREAT OCEAN ROAD) CUSTOMER PROFILES CUSTOMER PROFILES CUSTOMER PROFILES THE PLAN OF ACTION THE PLAN OF ACTION THE PLAN OF ACTION Jump to section: SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT