AVALON AIRPORT PASSENGER FERRY CAR and PASSENGER FERRY GEELONG THE OTWAYS MELBOURNE TORQUAY ANGLESEA LORNE APOLLO BAY PORT CAMPBELL WARRNAMBOOL PORT FAIRY PORTLAND NELSON CASTERTON HEYWOOD PENSHURST MORTLAKE KOROIT TOWER HILL TERANG DARLINGTON DERRINALLUM LISMORE CAMPERDOWN COBDEN TIMBOON PETERBOROUGH PRINCETOWN LAVERS HILL JOHANNA SKENES CREEK FORREST GELLIBRAND BEECH FOREST BIRREGURRA HAMILTON PRINCES PRINCES HWY HWY HENTY PRINCES HWY HWY GREAT OCEAN ROAD FWY COLAC BEEAC WINCHELSEA AIREYS INLET BELLS BEACH 12 APOSTLES QUEENSCLIFF WYE RIVER CAPE BRIDGEWATER FRESHWATER CREEK KENNETT RIVER CAPEOTWAY DEANS MARSH LEVEL 1: Large scale hero projects that provide new attractions for the region and/or fundamentally change current visitor segments, behaviour and journeys and significantly drive overnight visitation. Hover over coloured markers (+) for more information: LEVEL 2: Large scale projects that build on the region and destinations competitiveness - drive dispersal, length of stay and spend and unlock further investment and product development. Hover over coloured markers (+) for more information: LEVEL 3: Projects that support and underpin the brand of a destination, grow awareness and competitiveness and drive increased length of stay and expenditure within the destination. Hover over coloured markers (+) for more information: LEVEL 4: Product development opportunities. Hover over coloured markers (+) for more information: Private INFRASTRUCTURE Investment pipeline LEVEL 1 Catalyst Regional Projects LEVEL 1 Catalyst Regional Projects LEVEL 1 Catalyst Regional Projects LEVEL 2 Priority Regional Projects LEVEL 2 Priority Regional Projects LEVEL 2 Priority Regional Projects LEVEL 3 Priority Destination Projects LEVEL 3 Priority Destination Projects LEVEL 3 Priority Destination Projects LEVEL 4 Product Development Opportunities LEVEL 4 Product Development Opportunities LEVEL 4 Product Development Opportunities Click to view projects: READ MORE READ MORE READ MORE LEVEL 4 Product Development Opportunities Great Ocean Road Chocolaterie & Ice Creamery expansion Enhancements to the Great Ocean Road Chocolaterie & Ice Creamery to encourage new audiences and repeat visitation. Forrest Caravan Park Colac Accommodation Lorne Hotel - restaurant expansion Redevelopment of the food and beverage offering to support increased length of stay and positioning of Lorne. Apollo Bay Resort Integrated resort - observatory and restaurant. Bellbrae Eco Accommodation Environmentally friendly accommodation to provide immersive experience just off the coast. LEVEL 3 Priority Destination Projects Live Wire Park upgrades Enhancements to Live Wire Park to facilitate night-time visitation and events. Forrest Brewing Expansion of brewing facility and development of accommodation. Bay of Islands Eco Accommodation Proposed small accommodation offering to enhance visitation to and recognition of the Bay of Islands Coastal Park. Peterborough Motel Development of a range of motel / hotel accommodation plus restaurant, bar and meeting facilities. Pebble Point expansion Development of a guest lodge with food and beverage capacity. Alkina Lodge expansion Development of a pavilion /meeting, common area and an additional 10 suites. Surf Club Redevelopment Victorian Blue Ocean Safety and Skill Centre Forrest Gateway Project Development of a place of last resort and community facility to showcase the Otways and the community commitment to managing climate change and becoming more sustainable. Torquay Caravan Park/Glamping New caravan park offering including camping, cabins and villas. Resort style offering. The Sands Redevelopment Whipper Snapper Distillery Proposed whiskey distillery and food and beverage offering for Colac. Mortlake Soldier Settlement Street art/streetscaping project to deliver a visitor attraction for Mortlake celebrating their heritage as a soldier settlement. Budj Bim Eco Accommodation ECO accom to support visitation to the Budj Bim cultural landscape. Moonlight Head Accommodation & Restaurant Quality accommodation and signature restaurant. Warrnambool Wellness Resort Accommodation and wellness Centre. In planning. LEVEL 2 Priority Regional Projects Cape Otway Road Australia Elite sporting facility, hotel, provedore and artisan village. Eden Project Anglesea Redevelopment of the Alcoa site in Anglesea as a major eco-tourism attraction. 12 Apostles GEO Thermal Spa and Resort Resort and hot springs current planning permit. Port Campbell West Integrated Resort Development of an integrated resort. Cape Bridgewater Resort Development of a resort, observatory and signature restaurant. Princetown Eco Lodge and activity hub Development of eco lodge and activity hub. LEVEL 1 Catalyst Regional Projects THE VALUE OF THE VISITOR ECONOMY PRE-COVID VISITOR RESEARCH VISITOR RESEARCH SUPPLY-SIDE FOCUS SUPPLY SIDE – FOCUS SUPPLY SIDE – FOCUS CUSTOMER PROFILES CUSTOMER PROFILES CUSTOMER PROFILES THE PLAN OF ACTION THE PLAN OF ACTION THE PLAN OF ACTION Jump to section: SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT