PRODUCT GAP ANALYSIS FUTURE STATE STRATEGY ReGION PRODUCT GAP Overview of product development opportunities ACCOMMODATION FOOD ATTRACTIONS EVEnTS EXPERIENCES Portland Portland needs to grow accommodation, products, services and experiences to target new audiences and to support planned investment in Budj Bim Cultural Landscape, the cruise market and to increased length of stay, dispersal and yield. Product development opportunities include creative arts products, café and restaurant offerings, attractions and experiences to support access to nature experiences and products to further enhance the whale watching experience. Casterton Development of products and experiences to support growing Casterton as a destination and increasing local population. New products and experiences could include events, open art studios, tours. Public infrastructure priorities include the development of the rail trail, the railway precinct and street art development. Nelson Nelson Destination Action Plan identifies the opportunity to develop activity based programs to support existing visitor markets including night markets, fishing events/ learn to fish programs and greater activation of walking trails and the river.