Implementation of the Great Ocean Road Action Plan and establishment of the Great Ocean Road Coast and Parks Authority Pipeline of public and private investment The pipeline of public and private sector investments, large and small will change the shape of the region, increase competitiveness and grow new audiences. Investment Attraction Game changer/catalyst public and private sector investment will stimulate increased investment in support products, experiences and services. Visitor servicing Investment in visitor servicing will support increasing length of stay and expenditure from existing visitors and stimulate repeat visitation and creation of ambassadors. Product development Development of products, experiences and services that support attraction of the right type of visitors and behavior and celebrate our natural attractions. Reduced international coach visitors Reduced numbers of international coach visitors could improve the visitor experience at iconic locations and provide an incentive for domestic visitors. Population growth in Greater Western Melbourne and Greater Geelong The growing population presents new market opportunities for emerging Destinations and the migrant population presents an opportunity to create lifelong connections. Climate response Promoting the region’s strategies for climate adaption may open new markets. Transport links The region has the opportunity to benefit from investment in improved transport infrastructure with the fast train to Geelong and Warrnambool and future investment in airport links. Leveraging the Geelong City Deal The Geelong City Deal has provided a significant injection into much needed infrastructure for the region and provides a mechanism for ongoing development. Aboriginal product development The region has developed an Aboriginal Product Development Strategy and is committed to supporting our Traditional Owners. The World Heritage recognition of the Budj Bim landscape and planned investment will be a catalyst project for the region. SWOT > Strengths Weaknesses Opportunities Threats How we can improve Opportunities Read More Read More Read More Our Country; our plan Our Country; our plan Our Country; our plan Read the Aboriginal Product Development Strategy here: