A collaborative approach Building this plan Destination Action Plans The plan has been informed through the development of 16 Destination Action Plans. These Destination Action Plans have been facilitated by Great Ocean Road Regional Tourism in collaboration with destination community, industry and local government stakeholders. They identify achievable priorities that if implemented will support developing a desired visitor economy. Local Government Plans The preparation of the plan has reviewed and incorporated economic development and tourism plans prepared by local government partners and their priority projects. State Government Plans The plan draws on the strategies and plans developed by the variousState Government Agencies in support of the visitor economy – including theGreat Ocean Road Action Plan, Accommodation Demand and Supply Study, Infrastructure Planning report and the Visitor Economy Recovery and Reform Plan. Evidence Base The plan has been built on evidence and independent research commissioned by GORRT, including looking at trend data over the past 10 years from Tourism Australia’s National Visitor Survey and International Visitor Survey data surveys. Destination action plans Evidence base Local government plans State government plans 2021-2030 strategic masterplan