AVALON AIRPORT PASSENGER FERRY CAR and PASSENGER FERRY GEELONG THE OTWAYS MELBOURNE TORQUAY ANGLESEA LORNE APOLLO BAY PORT CAMPBELL WARRNAMBOOL PORT FAIRY PORTLAND NELSON CASTERTON HEYWOOD PENSHURST MORTLAKE KOROIT TOWER HILL TERANG DARLINGTON DERRINALLUM LISMORE CAMPERDOWN COBDEN TIMBOON PETERBOROUGH PRINCETOWN LAVERS HILL JOHANNA SKENES CREEK FORREST GELLIBRAND BEECH FOREST BIRREGURRA HAMILTON PRINCES PRINCES HWY HWY HENTY PRINCES HWY HWY GREAT OCEAN ROAD FWY COLAC BEEAC WINCHELSEA AIREYS INLET BELLS BEACH 12 APOSTLES QUEENSCLIFF WYE RIVER CAPE BRIDGEWATER FRESHWATER CREEK KENNETT RIVER CAPEOTWAY DEANS MARSH Key visitor routes Travel Journey KEY COASTAL ROUTE 1 KEY COASTAL ROUTE 1 KEY COASTAL ROUTE 1 KEY INLAND ROUTE 1 KEY INLAND ROUTE 1 KEY INLAND ROUTE 1 KEY COASTAL ROUTE 2 KEY COASTAL ROUTE 2 KEY COASTAL ROUTE 2 KEY INLAND ROUTE 2 KEY INLAND ROUTE 2 KEY INLAND ROUTE 2 KEY INLAND ROUTE 3 KEY INLAND ROUTE 3 KEY INLAND ROUTE 3 KEY COASTAL ROUTE 3 KEY COASTAL ROUTE 3 KEY COASTAL ROUTE 3 KEY COASTAL ROUTE 4 KEY COASTAL ROUTE 4 KEY COASTAL ROUTE 4 Hover to view routes: THE VALUE OF THE VISITOR ECONOMY PRE-COVID VISITOR RESEARCH VISITOR RESEARCH VISITOR PROFILES VISITOR PROFILES VISITOR PROFILES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES DETERMINING PRIORITIES (SWOT) DETERMINING PRIORITIES (SWOT) DETERMINING PRIORITIES (SWOT) BRAND (GREAT OCEAN ROAD) BRAND (GREAT OCEAN ROAD) BRAND (GREAT OCEAN ROAD) CUSTOMER PROFILES CUSTOMER PROFILES CUSTOMER PROFILES THE PLAN OF ACTION THE PLAN OF ACTION THE PLAN OF ACTION Jump to section: SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT