PRODUCT GAP ANALYSIS FUTURE STATE STRATEGY ReGION PRODUCT GAP Overview of product development opportunities ACCOMMODATION FOOD ATTRACTIONS EVEnTS EXPERIENCES Apollo Bay Apollo Bay is considered the midpoint for many visitors and needs additional accommodation to cater for international and interstate audiences looking for longer stays and serviced offerings. To capture increased length of stay it would benefit from more attractions/experiences with the harbour redevelopment a priority identified in the Destination Action Plan. Creation of products that create an immersive and connecting experience with locals is a priority including wellness, crayfish tours, walk product. To capture increased expenditure there is a need for additional food and beverage offerings and stronger retail especially access to local products. Additional product development opportunities include night-time activities festival programs, glow worms, sculpture walks etc. Port Campbell Port Campbell has limited accommodation and limited food and retail offering to capture increased length of stay and expenditure. A lack of attractions and activities outside of the key natural attractions limits the need to stay multiple days, Development of immersive experiences and interpretative product could support attraction of new audiences and increased length of stay. The development of the artisan trail supports visitation to Port Campbell and surrounds. The 12 Apostles Coast and Hinterland Destination Action Plan identifies the need to enhance the region’s product offering with a focus on growth and diversity in food and experience products and the creation of new nature-based products and experiences. Peterborough Peterborough offers a breadth of natural attractions but suffers from a lack of product and experience to service visitors and rive their stay to Peterborough. The key focus is on development of accommodation in keeping with Peterborough and food and experience offer. Forrest Forrest mountain bike offering is being revitalized through the development of new trails and skills park. Additional accommodation, attractions and experiences will continue to enhance the product and experience of Forrest. The expansion of the Brewery identified in the investment pipeline could be supported by the development of the Forrest Gateway Project, group and boutique/eco accommodation and additional experiences and food offerings.