Looking beneath the numbers traveller types With approximately 8 million visitors to the region it is critical to look beneath the numbers and explore the type of visitor, their motivations for travel and their key journey. Many visitors travel key linear routes The primary coastal route – east-west along the Great Ocean Road Inland routes – Princes or Hamilton Highways Visitors significantly under-estimate the time to get to key destinations The majority of day trip coaches travel an identical route – east along the Great Ocean Road and heading back inland stopping at Anglesea for morning tea, Apollo Bay for lunch and arriving at the 12 Apostles late afternoon before traveling inland and back home along the Princes Highway stopping in Colac or Winchelsea The coast and visitation to key beaches is a significant driver of day trip visitation and good weather is a predictor of strong day trip visitation The region has high seasonality with Q1 the most significant quarter for overnight visitation. 40% of all visitors – 3 million visitors per annum – visit the 12 Apostles Events are a significant driver of visitation First Timers Adventurers Familiar Explorers Returners we need to look numbers and beneath the explore the type of visitor < Four Traveller Types Click images to view profiles: