PRIORITIES PRIORITIES PRIORITIES OBJECTIVES OBJECTIVES OBJECTIVES Apollo Bay Destination focus Vision: Apollo Bay is a vibrant visitor destination which is home to a community of strong and engaged businesses and strong representative organisations, focussed on providing quality service and experiences to encourage repeat visitation. Visitors enjoy the relaxed ambience of the seaside fishing village where they can engage in immersive experiences and are located ideally to explore the surrounding Great Otway National Park and Great Ocean Road Region. WATCH > Apollo Bay Brand Video. DESTINATION Action plan DESTINATION Action plan DESTINATION Action plan website website website