Great Southern Touring Route International Touring For more than 30 years South West Victoria has built the road trip brand Great Southern Touring Route (GSTR), focusing on trade and consumer in multiple international markets, Great Southern Touring Route is a collaborative approach to destination marketing with resources contributed by Regional Tourism Boards, Visit Victoria, Austrade and local operators. GSTR has substantial investment in resources for marketingthe region internationally including in-market representationin Germany and China and works closely with Tourism Australiaand Visit Victoria. GSTR offers the key drivers of destination choice for international consumers such as Wildlife & Nature, Aquatic& Coastal, History & heritage and Food & Wine. Marketing the region in a holistic offer such as a road trip encourages regional dispersal and longer stays, key objectives of all regional destinations worldwide. Primary markets include: South East Asia – Indonesia, Singapore, Malaysia and India China Uk/Europe with an emphasis on Germany North America New Zealand