An overview Destination Action Plans The process of developing destination action plans has been developed by Wayne Kayler-Thomson Pty Ltd based on experience and research of strategic planning for regional tourism development, marketing and management. The process is centred on the fact that visitors are attracted to specific destinations and experiences within regions and that the industry and communities of local destinations have shared interest in developing their visitor economy. The plans have been facilitated by GORRT in partnership with Local Government, Local Tourism organisations and business and community leaders. Destination Action plans identify the 5-10 priority strategies and actions (industry development, product development, marketing & promotion, visitor management and advocacy) which will make a significant difference to improving the visitor experience and contribution of tourism to a destination.