PRODUCT GAP ANALYSIS FUTURE STATE STRATEGY ReGION PRODUCT GAP Overview of product development opportunities ACCOMMODATION FOOD ATTRACTIONS EVEnTS EXPERIENCES Volcanic Lakes and Plains Development of accommodation and the food offering in key towns is critical to growing attractiveness, length of stay and yield. There is significant opportunity to develop the experience including guided tours, events, and equipment hire. Colac Colac’s position on the Princes Highway and its proximity to both Melbourne and Geelong provides enormous opportunity. Investment in new product and experiences is critical to shift leisure visitor consumption from being a wayside stop to a destination in its own right. A key challenge is the availability of weekend retail and food and beverage offerings. Warrnambool The enhancement and revitalisation of the Flagstaff Hill Precinct and the cultural offering in Warrnambool presents an opportunity to appeal to new higher yielding markets outside of summer peak. Events deliver significant visitation to Warrnambool and there is a significant opportunity to develop and build on the event calendar. There is significant opportunity to enhance the foreshore, enhance the whale watching experience and develop products and experiences to support the development of wellness.The agri-tourism offering could support the development of new product and experiences, enhancedby the existing and growing food and night-time economy offering. Port Fairy Port Fairy offers a breadth of accommodation and food and has a strong calendar of events with the Port Fairy Folk Festival, Port Fairy Jazz, Winter Weekends and Spring Music Festival. The Destination Action Plan seeks to see new product and experiences including wine and food trails, products, and experiences to support visitation to Tower Hill and the Budj Bim Cultural Landscape.