our product offering moyne shire ATTRACTIONS & EXPERIENCES AUDIT CATEGORY COUNT % OF TOTAL National Parks, Gardens & Beaches 34 47% Tours & Tour Operators 12 17% Heritage & History Sites 10 14% Galleries & Museums 6 8% Sports & Recreation 4 6% Spas & Retreats 2 3% Family Activities 2 3% Wildlife Parks 1 1% Food & Drink Experiences 1 1% Total 72 100% CATEGORY COUNT Reviews nights per stay Tours & Tour Operators 8 267 87 Sports & Recreation 3 257 52 Nat. Parks, Gardens & Beaches 21 4,328 49 Heritage & History Sites 5 1,826 38 Total 37 6,678 56 Nights per stay assessment Just over 70 experiences and attractions were identified for Moyne Shire, just under half of which were natural attractions including national parks, reserves, beaches etc. (47%). Tours and tour operators are the next largest category for the Shire (14%), followed by galleries & museums (12%). Almost half (47%) of the Shire’s tourism product and experiences are based at or near Port Fairy, with the remainder being along other parts of the coast or in hinterland areas. Overall, the Shire’s tourism product rates just below the regional average, with an average NPS of +56 compared with the regional average of +58. Tours & tour operators rate as the highest category with an NPS of +87, while history & heritage sites rate lowest and below the +40 threshold (+38). Only those attractions with 5 or more reviews, or 3 or more within the attraction category have been included in the NPS assessment. This is why the total number of attractions in this table is less than the overall property count in the table (above). Areas for product development include First Peoples’ experiences, trails (both wine and food), luxury/wellness product, water-based activities (SUP and kayak), playgrounds etc. Equipment HIre & Transport category family activities National parks, gardens & beaches spas & retreats food & drink experiences galleries & Museums Heritage & history sites sports & recreation tours & tour operators wildlife parks