Contents Navagating this document This is an interactive plan that will be continually updated. To navigate t hrough the document - use the arrow located at the page edge. Right to go forward, left to go back. The index is a short cut to an individual section and you can navigate back to the contents at the top of your screen at any time. You will also see an action box – Suggested sections to read next to help you find what may be most relevant next. Within the document you will also see action prompts : S1 THE JOB TO BE DONE S1 THE JOB TO BE DONE S1 THE JOB TO BE DONE S8 DETERMINING PRIORITIES (SWOT) S8 DETERMINING PRIORITIES (SWOT) S8 DETERMINING PRIORITIES (SWOT) S2 THE VALUE OF THE VISITOR ECONOMY S2 THE VALUE OF THE VISITOR ECONOMY S2 THE VALUE OF THE VISITOR ECONOMY S9 SUPPLY-SIDE FOCUS S9 SUPPLY-SIDE FOCUS S9 SUPPLY-SIDE FOCUS S3 THE VISITOR JOURNEY S3 THE VISITOR JOURNEY S3 THE VISITOR JOURNEY S10 REFOCUSING THE VISITOR JOURNEY S10 REFOCUSING THE VISITOR JOURNEY S10 REFOCUSING THE VISITOR JOURNEY S7 OUR PRODUCT OFFERING S7 OUR PRODUCT OFFERING S7 OUR PRODUCT OFFERING S14 DESTINATION – FOCUS S14 DESTINATION – FOCUS S14 DESTINATION – FOCUS S4 KEY DEMAND DRIVING PRODUCTS & EXPERIENCES S4 KEY DEMAND DRIVING PRODUCTS & EXPERIENCES S4 KEY DEMAND DRIVING PRODUCTS & EXPERIENCES S11 BRAND S11 BRAND S11 BRAND S5 RECENT PRODUCT DEVELOPMENT S5 RECENT PRODUCT DEVELOPMENT S5 RECENT PRODUCT DEVELOPMENT S12 CUSTOMER PROFILES S12 CUSTOMER PROFILES S12 CUSTOMER PROFILES S6 INVESTMENT PIPELINE S6 INVESTMENT PIPELINE S6 INVESTMENT PIPELINE S13 THE PLAN OF ACTION S13 THE PLAN OF ACTION S13 THE PLAN OF ACTION Part A: Setting the scenE Part B: THE FUTURE LOOK FOR THESE PROMPTS Hover for more Click for more Click to retun to the Contents page