BY DOMESTIC VISITOR ORIGIN (FOR DEC YE 2023) 1 VISITATION TO THE GOR REGION Victoria is the major source market for domestic day trippers and domestic overnight visitors to the GOR region. Within this market, the major (Top 5) generating source markets (as of 2023) include Melbourne, Geelong and the Bellarine, the GOR, Yarra Valley and Dandenong Ranges. In terms of the interstate market, SA is the largest market for the GOR region, with major generating source markets (as of 2023) comprising Adelaide, Limestone Coast, Fleurieu Peninsula, Barossa and Adelaide Hills. This is understandable as SA borders onto the end of the GOR and offers a drive circuit to/ from Victoria. NSW is the next largest interstate market, with major generating source markets (as of 2023) including Sydney, Hunter, Riverina, Capital Country and The Murray. 1 Source: Tourism Research Australia National Visitor Survey, Dec YE 2023 domestic day domestic overnight origin INSIGHTS Although SA is the regions opportunity to increase interstate under performance Opportunity for Tasmania with Spirit in Geelong 3% 2% 3% 3% 4% 97% 89% act, nt, tas & wa nsw OTHER/NOT ASKED QLD SA VIC