Thriving, inclusive & resilient visitor economy Priority 1: Drive year round, non weather dependent, slow & meaningful tourism Collaborative, strong, sustainable businesses delivering quality products & experiences Drive regionally significant investment outcomes Support the development of appropriate infrastructure, products, services and experiences to support a quality visitor experience and meet the consumer demands and expectations of key target markets Grow new, high value markets FOCUS STRATEGIES ACTIONS GORRT ROLE Measure the Impact of the visitor economy Develop and monitor both positive and negative impacts, to understand achieving a more balanced visitor economy DELIVER Develop a dashboard to record and report on impacts DELIVER Measure and monitor community sentiment DELIVER Maintain a strong, regional, collaborative Destination Management approach Support the resourcing of Great Ocean Road Regional Tourism as the Visitor Economy Partnership to drive regional priorities that enable a more resilient & sustainable visitor economy ADVOCATE Attract new built visitor attractions that showcase & complement the region’s natural attractions Actively target the development and support of geothermal and wellness experiences; target locations include Port Campbell, Warrnambool & Port Fairy ADVOCATE Develop new products experiences & services to showcase the region’s core strengths Investigate opportunities in the development of the agri-tourism sector to support integration of the region’s agricultural strength within the visitor experience PARTNER Invest in the development of creative industries sector securing funding towards key regional cultural products including Surf Coast Cultural Centre, Colac Performing Arts Precinct, Flagstaff Hill, Lighthouse theatre etc. PARTNER Develop a series of regional trail products to amplify the regions offering in food & drink, arts, active adventure & wellness FACILITATE Advocate & facilitate the securing of investment towards significant products which build on sense of place Advocate for investment and policy development to secure the Eden Project FACILITATE Support ongoing research to understand product & experience gaps FACILITATE Maintain an investment pipeline and continue to evaluate and prioritise projects that deliver against the regions objectives FACILITATE Facilitate private sector investment that supports destination specific priorities and identified product and experience gaps FACILITATE