Investment pipeline HOW PROJECTS HAVE BEEN PRIORITISED The Great Ocean Road region needs significant investment, from both the public and private sector, in infrastructure, products, services and experiences to generate longer stays, dispersal and spend from existing visitor markets and to target and attract new high-value conscious travellers. To support evaluating investment objectively GORRT has developed an evaluation framework comprising 23 variables. These are summarised in the following table. A weighted score has been used to reflect that some of the criteria have a stronger positive impact or a higher level of importance than others. Where possible, the assessment has utilised quantitative data (particularly for those projects where feasibilities or business cases have been developed). In the absence of such assessments, however, a qualitative assessment has been undertaken based on local knowledge, stakeholder consultation, professional experience, and a general assessment of the perceived benefits. All projects will need to have feasibility studies and business cases to ensure they are viable and able to deliver desired outcomes. THE GREAT OCEAN ROAD INVESTMENT FROM BOTH REGION NEEDS SIGNIFICANT PUBLIC & PRIVATE SECTORS