town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Port Fairy Large group accommodation for weddings etc. Trails (wine and food). Guided product out to Tower Hill and Budj Bim. Evening dining experiences. Children’s playground. Multi-purpose space –conference venue/ coworking space/indoor market/Art Gallery. Luxury wellness product. Wharf activation to highlight key offerings. Highlight the makers of local products. Evening dining experiences. Attraction/experience attached to the VIC. Development of off-peak Events. Destination Seafood Festival. Peterborough Pet-friendly accommodation. Larger scale accommodation/ integrated resort development. Kayak and paddle board activity base. Evening tour opportunities including penguins at London Bridge. Kayaking trail connecting Boggy Creek to Peterborough. Visitor-friendly hours of operation. Visitor-friendly hours of operation. The diversity and size of F&B offer. moyne SHIRE - PRODUCT GAP ANALYSIS our product offering