our product offering warrnambool city ATTRACTIONS & EXPERIENCES AUDIT CATEGORY COUNT % OF TOTAL National Parks, Gardens & Beaches 40 54% Galleries & Museums 15 20% Sports & Recreation 5 7% Spas & Retreats 4 5% Family Activities 4 5% Heritage & History Sites 3 4% Tours & Tour Operators 2 3% Equipment Hire & Transport 1 1% Total 74 100% CATEGORY COUNT Reviews nights per stay Family Activities 3 781 69 Galleries & Museums 8 1,818 65 Sports & Recreation 4 984 63 Nat. Parks, Gardens & Beaches 24 4,759 51 Total 39 8,342 57 Nights per stay assessment Just under 75 experiences and attractions were identified for Warrnambool City, just over half which are natural attractions including national parks, reserves, beaches etc. (54%). Galleries & museums are the next largest category for the City (20%), followed by sports & recreation product (7%). Warrnambool City is the only LGA where sports and recreation product appears in the top three largest product categories. This includes product such as golf, bowls and destination playgrounds. Overall, the Shire’s tourism product rates just below the regional average, with an average NPS of +57 (compared with the regional average of +58). Family activities rate highest (+69) while natural attractions rate lowest, but still high at +51. Only those attractions with 5 or more reviews, or 3 or more within the attraction category have been included in the NPS assessment. This is why the total number of attractions in this table is less than the overall property count in the table (above). Gaps for the City’s tourism product mix include all-weather and evening-based experiences, experiences at Tower Hill, health/wellness product, water-based activations and trail developments. Equipment HIre & Transport category family activities National parks, gardens & beaches spas & retreats food & drink experiences galleries & Museums Heritage & history sites sports & recreation tours & tour operators wildlife parks