Thriving, inclusive & resilient visitor economy Priority 1: Drive year round, non weather dependent, slow & meaningful tourism Collaborative, strong, sustainable businesses delivering quality products & experiences Drive regionally significant investment outcomes Support the development of appropriate infrastructure, products, services and experiences to support a quality visitor experience and meet the consumer demands and expectations of key target markets Grow new, high value markets FOCUS STRATEGIES ACTIONS GORRT ROLE Accelerate implementation of funded public infrastructure 12 Apostles Precinct redevelopment ADVOCATE Apollo Bay Harbour redevelopment ADVOCATE Point Grey redevelopment ADVOCATE GOR Coastal Trail ADVOCATE Broaden the range of food and drink throughout the region Support the development of new and enhanced food and beverage offers throughout the region ADVOCATE Grow the night time economy in major towns Designate areas for night time economy growth and ensure operating hours and planning controls support these ADVOCATE Improve enabling infrastructure Support a state or develop a regional approach to signage to facilitate greater dispersal ADVOCATE Encourage stronger inland visitation Support product & experience development in the northern parts of the region ADVOCATE