town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Warrnambool Newer CBD hotel/resort and serviced apartment properties including branded properties. Reinvestment into existing motel stock. Holiday park improvements (including more cabin stock and accessibility enhancements). Group/hostel accommodation. All-weather visitor experiences. Flagstaff Hill redevelopment. Warrnambool art gallery relocation to create new arts and cultural precinct. Evening-based experiences (both indoor and outdoor). Trails (walking and cycling). Leverage the rivers for river- based tourism product. Breakwater evening experience. Grow the City’s health/wellness product offering. Further develop the Meet the Maremma guided tour product. Establish the “Guardian Dog” program. Upgrade/expand Warrnambool Mountain Bike Park. Develop Kayak and Canoe access points at strategic points along the Hopkins and Merri Rivers. Develop hire and guiding experiences along Hopkins and Merri Rivers. Visitor-friendly hours of operation. Integrated hire and charging stations across key locations of Warrnambool. Worker accommodation. Signature destination event such as a regional food festival (off-peak or shoulder month). Leveraging opportunities for blockbuster art exhibitions at WAG. warrnambool city - PRODUCT GAP ANALYSIS our product offering