our product offering methodology A product audit has been completed for the GOR region. The audit is primarily based on an extensive ‘data scraping’ exercise that leveraged the following sources 1 : the ATDW; TripAdvisor; Google Travel; and Google Maps. A sentiment assessment was also completed on products that had more than five reviews available and for product categories with more than three products included. The sentiment assessment includes a Net Promoter Score (NPS) which is a measurement of consumer loyalty. In a tourism context, this translates to a visitors’ willingness to not only return for another stay but also make a recommendation to their family, friends, and colleagues. NPS scores are reported with a number from -100 to +100, and a higher score is desirable (with +30 being average and anything above +50 being a very good score). TripAdvisor and Google use a scale of 1-5 for consumer ratings on accommodation products. 2 Converting this to the NPS scale means that a rating of 1-3 is considered “detractors” for the product, a score of 4 are the product’s “passives” and a score of 5 is the product’s “promoters”. Only product with more than 5 reviews was included in the NPS assessment to ensure a robust sample size. 1 It is important to note, therefore, that the audit may not be fully comprehensive, particularly for those operators who are not listed online. The audit was conducted from June – July 2023. 2 Booking.com has not been used to derive a NPS because it does not provide a scale of scores, but rather, only provides an overall score. Therefore, an NPS is unable to be calculated from Booking.com listings.