town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Koroit & Tower Hill Experiential accommodation such as glamping, pod- style and farmstay accommodation etc. Indigenous Wellness Centre at Tower Hill. Tower Hill should be leveraged more. Eco-tourism opportunities at Tower Hill. The challenge that empty shop fronts have been turned into residential. All day coffee shop, sit down. Health services. Mortlake Farm stays. B&Bs. Redevelopment of Mortlake Market Square Playground. Lack of retail shops in Mortlake generally – gaps to be filled include destination shops (boutique), pottery shops, second-hand bookshops. Clothing stock.Health and beauty services hub. Ie: Hairdresser, physio, masseuse etc all located in one store. Newsagent – gift, books, coffee, and cake. Art gallery/pottery. Paddock-to-plate food offering. Pizza shop. Similar model to health and beauty services hub, a one-stop-shop for travellers to get information on real estate, town services, attractions, local history etc Major Event ie: Busking Festival Farming/Harvest Festival. Field Days. moyne SHIRE - PRODUCT GAP ANALYSIS our product offering