A capable, connected and collaborative eco system Priority 5: Rationale Build the regions’ competitiveness Enhance the visitor experience to grow visitor satisfaction Encourage continual improvement of products & experiences Build a strong and resilient sector FOCUS STRATEGIES ACTIONS GORRT ROLE Support the development of a sustainable and effective workforce for the visitor economy Advocate for funding to deliver the GOR Workforce Development Strategy ADVOCATE Develop transport options & affordable housing to support attraction and retention of key workers ADVOCATE Support industry to actively recruit workers FACILITATE Identify mechanisms to incentivise attracting a skilled workforce for the region’s visitor economy FACILITATE Support the attraction of working holiday makers to support seasonal uplift needs FACILITATE Develop a needs-based industry training program to support business resilience and upskill the sectors workforce FACILITATE Lead a regional approach to partnering with all level of Government and stakeholders to deliver a sustainable and vibrant visitor economy. Create a strong, single voice for the visitor economy that delivers a long term, strategic focus, alignment of strategies & resources, a reduction in duplication and a coordinated and collaborative framework DELIVER Develop a regional advocacy document that highlights the region’s priorities and supports securing funding towards identified priority projects DELIVER Develop strategic partnerships with key stakeholders to ensure visitor economy advocacy priorities are recognised and incorporated within the region’s broader agenda DELIVER Strengthen the capacity and capability of industry to grow the quality of products, services & experiences improved product development, marketing and promotional activity Develop and deliver tailored programs to guide and support businesses to improve their business viability, digital competency, product design and experience delivery DELIVER Develop awareness, training, tools and programs to support the industry to be more welcoming and inclusive and maximise visitation from diverse markets DELIVER Encourage & support businesses and visitors to support Local Develop programs to showcase the range of local product and encourage broader distribution and availability within the region DELIVER Actively partner with First Nations to support their visions and aspirations within the visitor economy Support industry and visitors to engage in cultural learning opportunities Partner Encourage the development of partnerships and collaborations between operators to develop new products & experiences Drive new product, experience and service development FACILITATE VISITOR PROFILES VISITOR PROFILES VISITOR PROFILES THE VALUE OF THE VISITOR ECONOMY THE VALUE OF THE VISITOR ECONOMY THE VALUE OF THE VISITOR ECONOMY KEY DEMAND DRIVING PRODUCTS & EXPERIENCES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES DETERMINING PRIORITIES (SWOT) DETERMINING PRIORITIES (SWOT) DETERMINING PRIORITIES (SWOT) SUPPLY-SIDE FOCUS SUPPLY-SIDE FOCUS SUPPLY-SIDE FOCUS BRAND BRAND BRAND CUSTOMER PROFILES CUSTOMER PROFILES CUSTOMER PROFILES Jump to section: SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT