an introduction our Customer Profiles Jess The Discerning Professional Super Mum Cameron The Active Family Dad Tim The Bucket List Millennial Cynthia the not so local – local MiriaM The Wealthy empty nester Ashley Young Professional Going Places VJ The heart of the Multi - generational family Cathy & Michael The Holiday Park Family Matthew The Professional with a love of the outdoors Jim Retired regular road tripper June The Family Centred Student WATCH > Understanding our customer profiles Click images to view profiles: Understanding who our customers are and who we want them to be enables us to develop targeted marketing & promotional activity at a regional level, destination level and Product/business level. Customer Profile Application Training Program Customer Profile Application Training Program Customer Profile Application Training Program