town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Surf Coast - General More indoor experience, especially for winter e.g. play centres, indoor skating, bowling; catering to families, play area for kids at pubs. Walk on country offerings. Outdoor stage with amplified music. Produce Trail (like the Harvest Trail, local goods). Permanent arts trail. Surf Coast Walk extension to Lorne. Food festivals and markets. Hours of operation (no food between 3pm - 5pm). Shared and safe bike lanes. Bike racks - hard to find. Parking is an issue everywhere. Accessible beaches - some beach wheelchairs and matting but not there all the time. Mobile phone coverage – particularly during peak periods. Toilets in strategic visitor/ tourism locations. First Nations representation. Supercharging EV stations. Parking for long vehicles. Food and wine events (annual). Aireys Inlet Boutique commissionable product. Small-scale offering but relevant to the size and desire of the town. The offering is relevant to the size and desire of the town. Town connectivity enhancements via walking trails. Pedestrian improvements. Event development (enhance existing and develop new events). Walking events – surf coast trek, photography, bird watching. SURF COAST SHIRE - PRODUCT GAP ANALYSIS our product offering