by visitor type (2018 – 2023) 1 VISITATION TO THE GOR REGION Prior to the COVID-19 pandemic, domestic day visitation dominated travel to the region – this continues post-COVID-19. Day trip visitors, while important, tend to have a lower economic impact than overnight visitors. For example, in the GOR region, overnight visitors spent over 4.5 times more per trip than day visitors in 2023. The proximity of the growing population centers of Greater Geelong & Western Melbourne will continue to drive day trip visitation. Developing new products and experiences especially night time experiences is critical to shifting this market to overnight visitors. 1 Source: Tourism Research Australia National Visitor Survey, Dec YE 2014-2023 (Data is based on 3-year averages for all years but 2019 – 2023) Visitor type Domestic Day Domestic overnight international 2018 2019 2020 2021 2022 2023 4% 3% 2% 40% 39% 42% 44% 44% 45% 56% 57% 58% 56% 53% 56%