Employment contribution Visitor economy The visitor economy region’s employment contributes 13% of the Full time 4,200 micro Businesses 825 Employment by type Tourism Dependant Businesses part time 5,400 EMPLOYING Businesses 1,396 2 3 4 4 1 2 3 4 % 4 5 6 7 0 1 2 3 % 2 3 4 6 2 3 4 5 % 0 1 2 3 3 4 5 6 % The visitor economy is a significant employment contributor to the region’s economy. It represents 13% of filled jobs in the region. There are over 2,221 tourism dependant businesses within the region. 1,396 employing businesses Source: Tourism Satellite Accounts June 2023. THE VISITOR JOURNEY THE VISITOR JOURNEY THE VISITOR JOURNEY VISITOR PROFILES VISITOR PROFILES VISITOR PROFILES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES KEY DEMAND DRIVING PRODUCTS & EXPERIENCES DETERMINING PRIORITIES (SWOT) DETERMINING PRIORITIES (SWOT) DETERMINING PRIORITIES (SWOT) BRAND BRAND BRAND CUSTOMER PROFILES CUSTOMER PROFILES CUSTOMER PROFILES THE PLAN OF ACTION THE PLAN OF ACTION THE PLAN OF ACTION Jump to section: SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT