Thriving, inclusive & resilient visitor economy Priority 1: Drive year round, non weather dependent, slow & meaningful tourism Collaborative, strong, sustainable businesses delivering quality products & experiences Drive regionally significant investment outcomes Support the development of appropriate infrastructure, products, services and experiences to support a quality visitor experience and meet the consumer demands and expectations of key target markets Grow new, high value markets FOCUS STRATEGIES ACTIONS GORRT ROLE Increase the range and quality of commercial accommodation Support development of an Integrated resort in the 12 Apostles Coast & Hinterland ADVOCATE Attract new and higher quality commercial accommodation throughout the region especially in key commercial /tourism nodes ADVOCATE Attract signature accommodation to showcase the natural landscape ADVOCATE Support the sector to reinvest in an accommodation uplift including increasing the capacity to provide accessible accommodation ADVOCATE Improve and future proof access & connectivity to and within the region Investment in and support of Avalon as Melbourne’s 2nd International airport and a gateway to the region ADVOCATE Support study to determine feasibility & commercial viability of airfield upgrades within the region ADVOCATE Upgrade key roads & improve road infrastructure to facilitate regional dispersal and activate inland driving options. ADVOCATE Advocate for increased public transport services to and within region and improved ‘bike’ access on existing services to support growing bike trail market ADVOCATE Support investment in the vision & aspirations of Traditional Owners Corporations and Aboriginal businesses where they seek to develop visitor economy plans, products & experiences Support Gunditj Mirring and the continued investment in and development of Budj Bim Cultural Tourism products & experiences ADVOCATE Support the aspirations of Waddawurrung, Eastern Maar & Gunditj Mirring in the development of tourism products, services & experiences FACILITATE Support Traditional owners to have a voice and be effectively resourced to actively participate in the visitor economy ADVOCATE