town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Apollo Bay Higher-end accommodation linked to a major conference, function and performance facility at Apollo Bay. Apollo Bay Recreation Reserve Redevelopment. All-weather visitor experiences. Urban-designed/partially covered regional play space suitable for ages 2-16. Evening-based experiences (both indoor and outdoor). Wellness products such as a geothermal hot spring/ bathing experience. Bike and walking paths. Conference, function, and performance facility. Highview Walk. First Peoples product. Peak season opening hours. Range of food and beverage products (cafés and restaurants) and access to local products. Product packaging. Apollo Bay Community Infra Plan. Enhance the township public realm. Support services for walks. More regular Public Transport connections (or a hop-on hop-off service) along the GOR from Geelong to Warrnambool. Worker accommodation to support the visitor economy in the Shire in/ around Apollo Bay. Renewal of the Great Ocean Road Visitors Centre – consider an attraction-based development. COLAC OTWAY SHIRE - PRODUCT GAP ANALYSIS our product offering