Corangamite SHIRE - PRODUCT GAP ANALYSIS our product offering town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Princetown Existing cabin and camping options that meet market demand. Nature-based experiences (guided and scenic). Limited night-time experience. Limited F&B within township. Port Campbell to 12 Apostles/Princetown Trail - Stage 2. Currently met - Port Campbell VIC Gap with loss of signature event. Leverage community events. Simpson Limited accommodation. Opportunity for new and/or improved accommodation options. Limited experiences in Simpson. Existing in Cooriemungle. Opportunity to develop new and enhance existing. Limited retail. Existing businesses offer service-related products. Night-time F&B is limited. Wayfinding to support township. Currently met - Port Campbell VIC Leverage community events and support new event development. Timboon New development where appropriate and investment to enhance existing product offering. Clustering opportunity to attract artisan producers. Opportunity to enhance current new and existing artisan offering. Limited night-time experience/s. Currently met broadly. Opportunity to fill vacant retail premise/s. Currently met broadly. Opportunity for seasonal openings during peak times to meet market demand. Public transport gaps. Opportunity for improved connection between town & rail trail. Currently met - Port Campbell VIC ‘Graze the Day’ signature event. Leverage community events and support new event development.