town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Volcanic Lakes and Plains – General Growth and enhancement of accommodation offering in some townships where visitor bed capacity is often reduced by short and medium-term worker accommodation, and to better serve existing markets where gaps exist (e.g. accessible, dog friendly) Connection of trail infrastructure to townships. Cultural experiences. Hot air ballooning potentials. Opportunities across the smaller towns. Opportunity for a signature dining experience focused on local produce. E- and traditional bike hire services in townships and V- Line Stations. An experience that showcases the works of Eugene von Guerard to encourage inter town dispersal and links key experiences. A competition event or activation that celebrates Corangamite’ s stocked lakes as fishing mecca. Camperdown More capacity and more diverse options to increase beds available for visitors. Better on road to trail integration of Camperdown Timboon Rail Trail from Camperdown Station to Naroghid. Re-establish walking and cycling access around Lake Bullen Merri. F&B offering during the evening is limited to hotels. On demand E and traditional bike hire services to support rail to ride opportunities. Extend Camperdown – Timboon bus service through to the coast at Port Campbell. Activities and activations to support a nighttime economy. Enhance wayfinding for pedestrians and cyclists from V-Line station to key natural attractions. (Mount Leura, Botanic Gardens). Expansion of fresh produce aspect of market. Corangamite SHIRE - PRODUCT GAP ANALYSIS our product offering