things we’re great at Strengths Strong brand awareness The region has strong international and national brand recognition as does a number of key attractions and events ie - GOR, 12A’s, Bells Beach. ‘Big nature’ attractions The region has a breadth of quality big nature, landscape and wildlife experiences. World Heritage investment World Heritage-listed Budj Bim Cultural Landscape. Tracks and trails The region has a growing collection of leading tracks and trails - from hero walks such as Great Ocean Walk and Surf Coast Walk to mountain biking - Forrest and Anglesea and rail trails ie. Camperdown to Timboon, Port Fairy to Warrnambool. Events The region has an annual Calendar of significant events including Cadel Evans GOR Race, Pier to Pub, GOR Running Festival, Port Fairy Folk Festival, May Race Carnival and Amy’s Gran Fondo. Avalon Airport Having an international airport at the gateway to the region provides the region with the chance to better access interstate and international markets. Access to and capacity to draw South Australia Proximity to the SA border presents an opportunity for cross-border collaboration to grow visitation and stronger travel patterns. This also includes international and interstate travellers flying into Adelaide Airport. Complementary neighbouring regions of Greater Geelong & The Bellarine and the Grampians Greater Geelong and The Bellarine is a strong source market for the region and investment in accommodation, Nyaal Banyul Geelong Convention and Events Centre, Avalon Airport and Spirit of Tasmania are a significant benefit for the Great Ocean Road region. SWOT > Strengths Weaknesses Opportunities Threats