Pipeline of public and private investment The pipeline of public and private sector investments, large and small will change the shape of the region, increase competitiveness and grow new audiences. New and refreshed product is essential to attracting new high value travelers to stay overnight. Investment Attraction Game changer/catalyst public and private sector investment will help stimulate increased investment in supporting products, experiences and services. A wide range of developers and investors need to be attracted for quality accommodation, attractions and experiences, and food and beverage outlets. Visitor servicing Investment in an integrated approach to visitor servicing across the region will support increasing length of stay and expenditure from existing visitors and stimulate more repeat visitation including wider visitor dispersal. Product development Development of products, experiences and services that support attraction of slow and meaningful travel and celebrate our natural and man-made attractions and experiences. Improved Visitor Management and dispersal Improved visitor management systems at major attractions to avoid congestion and improve the visitor experience. Population growth in Greater Western Melbourne and Greater Geelong The growing population presents new market opportunities for emerging Destinations and the migrant population presents an opportunity to create lifelong connections for repeat visitation. Climate response - Eco Destination Certification Seeing Eco Destination Certification and promoting the region’s strategies for climate adaptation and change can help deliver sustainability principles and open new markets. Transport links The region has the opportunity to benefit from investment in improved transport infrastructure with the fast train to Geelong and Warrnambool and future investment in airport links. Proximity of South Australia Leverage their signature events ie: Gather Round, LIV Golf, Tour Down Under. Hinterland Product Developent of signature inland experiences ie CORA, Colac Accommodation will support changing access and how region is consumed. …continued next page SWOT > Strengths Weaknesses Opportunities Threats How we can improve Opportunities