town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Colac Newer higher- quality (4-star plus) accommodation to service both a business and leisure market as well as serviced apartment-style properties. Lake Colac Holiday Park facility upgrade (currently underway). Experiences that tell the story of Colac’s industrial and agricultural history. Lake Colac enhancement/ masterplan. Botanic Gardens Masterplan that is being reviewed currently and will inform future development opportunities. Local Produce Hub. First Peoples product and experiences that tell the story of Colac from a First Peoples perspective. Hours and days of operation. CBD and Entrances Project Stage 2/3. Evening & 7 days a week offering. All day café – 4 pm coffee stop. Additional rail services to Warrnambool and Geelong. Long-term strategic vision for visitor servicing in Colac – review underway. Event development capitalising on Lake Colac and surrounding foreshore areas. Arts/Cultural event development. COLAC OTWAY SHIRE - PRODUCT GAP ANALYSIS our product offering