our product offering colac otway shire ATTRACTIONS & EXPERIENCES AUDIT CATEGORY COUNT % OF TOTAL National Parks, Gardens & Beaches 60 48% Tours & Tour Operators 18 14% Galleries & Museums 14 11% Heritage & History Sites 12 10% Spas & Retreats 7 6% Sports & Recreation 6 5% Equipment Hire & Transport 4 3% Food & Drink Experiences 3 2% Wildlife Parks 1 1% Family Activities 1 1% Total 126 100% CATEGORY COUNT Reviews nights per stay Spas & Retreats 3 56 90 Tours & Tour Operators 11 3,112 77 Galleries & Museums 4 886 61 Sports & Recreation 4 99 56 Nat. Parks, Gardens & Beaches 38 9,659 53 Heritage & History Sites 6 1,825 31 Total 66 15,637 58 Nights per stay assessment Just under 130 experiences and attractions were identified for Colac Otway Shire, just under half of which were natural attractions including national parks, reserves, beaches etc. (48%). Tours and tour operators are the next largest category for the Shire (14%), followed by galleries & museums (11%). Overall, the Shire’s tourism product rates well, with an average NPS (+58) equal with the regional average (+58). Spas and retreats rate as the highest category with an NPS of +90. History & heritage sites do not rate as well, with NPS scores just above the +30 threshold of +31. Gaps for the Shire generally include all-weather experiences, play spaces, evening-based experiences, wellness products, First Peoples’ products, equipment hire and products that profile the artisanal experiences within the region. Only those attractions with 5 or more reviews, or 3 or more within the attraction category have been included in the NPS assessment. This is why the total number of attractions in this table is less than the overall property count in the table (right). Equipment HIre & Transport category family activities National parks, gardens & beaches spas & retreats food & drink experiences galleries & Museums Heritage & history sites sports & recreation tours & tour operators wildlife parks