where we fall short Weaknesses Limited public transport linkages Access within the region is extremely limited if not travelling by one’s own vehicle. Alternative transport options are essential as a move to an environmentally sustainable destination. Lack of higher-quality and larger-scale accommodation There has been a lack of investment in the region in higher-quality and larger-scale accommodation properties, included branded full service properties to support overnight visitation and events and meeting/ conference sector growth. Producers exist but are not yet visible Artisanal producers exist throughout the region although they are seasonal and the variability of opening hours are challenging for visitors. Poor wayfinding signage and fragmented visitor services The region’s visitor services lack a cohesive approach, differing in delivery mode and quality LGA-to- LGA. There are also challenges with wayfinding, particularly in non-coastal areas of the region and there is significant out dated signs in prominent locations. Blocked investment pipeline The region has many investment pipeline public and private sector projects listed but is struggling to get these activated on a timely basis. Worker accommodation There is a lack of tourism and hospitality worker accommodation throughout the region. Digital connectivity/capability Both in terms of having adequate mobile coverage throughout the region and Wi-FI access. Lack of digital capability/social media marketing by small and micro businesses limits marketing to promote products/services prior to visitor arriving in region and during their stay. SWOT > Strengths Weaknesses Opportunities Threats