town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Anglesea New or refurbished accommodation is required. Stronger profiling of the creative industry. Eco-tourism product development. Walking experiences (guided and unguided). Finalisation of mountain bike – trail network. Expansion of Adventure Trails – biking & walking. Paid cultural and nature- based tours e.g., Anglesea Heath. Small-scale offering but relevant to the size and desire of the town. Quality restaurants (there are already great cafés and takeaway establishments). Parking Improvements Lorne All-weather visitor experiences. Paid products – particularly non-summer activities. Evening-based experiences (both indoor and outdoor). Adventure/eco-tourism opportunities including mountain biking, fishing, and other. Wildlife viewing experiences (guided). Visitor-friendly hours of operation. Worker accommodation. Music events/activities. Large corporate event venues. SURF COAST SHIRE - PRODUCT GAP ANALYSIS our product offering