our product offering CORANGAMITE shire ATTRACTIONS & EXPERIENCES AUDIT CATEGORY COUNT % OF TOTAL National Parks, Gardens & Beaches 41 49% Tours & Tour Operators 12 14% Heritage & History Sites 10 12% Sports & Recreation 7 8% Galleries & Museums 4 5% Food & Drink Experiences 4 5% Family Activities 2 2% Equipment Hire & Transport 2 2% Wildlife Parks 1 1% Total 83 100% CATEGORY COUNT Reviews nights per stay Tours & Tour Operators 4 2,674 80 Food & Drink Experiences 4 871 72 Nat. Parks, Gardens & Beaches 25 37,021 60 Sports & Recreation 3 203 59 Heritage & History Sites 6 268 41 Total 42 41,037 60 Nights per stay assessment Just over 83 experiences and attractions were identified for Corangamite Shire, just under half of which were natural attractions including national parks, reserves, beaches etc. Tours and tour operators are the next largest category for the Shire (14%), followed by history and heritage sites (12%). Approximately 44% of the Shire’s tourism product and experiences is based on the coast, with the remainder being in hinterland areas, and largely clustered around Camperdown. Overall, the Shire’s tourism product rates well, with an average NPS (+60) just above the regional average (+58). Tours & tour operators rate as the highest category with an NPS of +80 followed by food & drink experiences (+72). Only those attractions with 5 or more reviews, or 3 or more within the attraction category have been included in the NPS assessment. This is why the total number of attractions in this table is less than the overall property count in the table (above). Opportunities for development include health/wellness and creative industries product, First Peoples’ experiences, nature-based guided and aquatic experiences, building on the night- time product offering in inland towns, and improving linkages from townships to natural attractions and trail experiences. Equipment HIre & Transport category family activities National parks, gardens & beaches spas & retreats food & drink experiences galleries & Museums Heritage & history sites sports & recreation tours & tour operators wildlife parks