our product offering SURF COAST SHIRE ATTRACTIONS & EXPERIENCES AUDIT CATEGORY COUNT % OF TOTAL National Parks, Gardens & Beaches 88 49% Tours & Tour Operators 29 16% Galleries & Museums 14 8% Sports & Recreation 12 7% Heritage & History Sites 12 7% Spas & Retreats 11 6% Food & Drink Experiences 5 3% Family Activities 4 2% Equipment Hire & Transport 3 2% Total 178 100% CATEGORY COUNT Reviews nights per stay Tours & Tour Operators 22 4,091 89 Spas & Retreats 6 916 86 Galleries & Museums 9 638 63 Sports & Recreation 8 456 55 Nat. Parks, Gardens & Beaches 57 8,915 54 Food & Drink Experiences 3 5,892 46 Heritage & History Sites 6 4,198 20 Family Activities 3 54 17 Total 114 25,160 60 Nights per stay assessment Equipment HIre & Transport category family activities National parks, gardens & beaches spas & retreats food & drink experiences galleries & Museums Heritage & history sites sports & recreation tours & tour operators wildlife parks Just under 180 experiences and attractions were identified for Surf Coast Shire, with just under half being natural attractions including national parks, reserves, beaches etc. (49%). Tours and tour operators are the next largest category for the Shire (16%), followed by galleries & museums (8%). Overall, the Shire’s tourism product rates well, with an average NPS (+60) just above the regional average (+58). Tour and tour operators rate particularly well, along with spas and retreats with their NPS’ both exceeding +85. Family activities and history & heritage sites do not rate as well, with NPS scores below the +30 threshold of +17 and +20 respectively. Family- friendly indoor product (such as play centres, indoor skating, bowling; catering to families, play area for kids at food and drink venues) has been identified as a gap for the Shire and for Torquay in particular. Paid for (commissionable) visitor experiences such as tours and tour operators along with spas and wellness retreats scored far more highly than free experiences such as national parks and historic and heritage sites. Only those attractions with 5 or more reviews, or 3 or more within the attraction category have been included in the NPS assessment. This is why the total number of attractions in this table is less than the overall property count in the table (above).