town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS 12 Apostles Region - General New and adapted accommodation product required to better service existing markets and target new markets. Demand exists for more accommodation options that are accessible, pet friendly and latent demand exists for options connected to an event or conference space. Opportunities for value added products and services to underpin the wild natural experiences that continue to drive demand. Gaps exist for specialist tours and experiences related to cultural connection, penguins, wildlife, geology, photography and astrophotography, aquatic activities, equipment hire. Opportunity to fill vacant premises and grow base and diversity of retail business mix in some township retail precincts. Opportunities exist such as a signature seafood experience or the places to purchase fresh local seafood given the coastal location. Glenample Homestead also presents potential to deliver an iconic regional dining, event space and food experience. Better public transport along the Great Ocean Road and strategic coast to V-Line connectivity. Port Campbell accessible beaches initiative. Township to trail and trail to National Park visitor node connectivity. Signage/Wayfinding enhancements. Opportunity to explore alternate Visitor Information Servicing locations mobile servicing. A signature regional event “Graze the Day”. Events that require less complexity than events delivered at the Eastern end the Great Ocean Road. Port Campbell New development and reinvestment to enhance existing assets, adapting to market demand. Nature-based experiences (guided). Estuary-based water sport. Scenic boat trip experience. Surf shop opportunity. Specialist cuisine establishment. Local seafood offering. Port Campbell Accessible Beach Initiative Public transport gaps between Timboon and Port Campbell. Shuttle transport between Princetown and Bay of Martyrs Trail connection from township to key visitor nodes. Potential growth of Crayfest event. Corangamite shire - PRODUCT GAP ANALYSIS our product offering