town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS 12 Apostles Coast & Hinterland - General New development. Investment to enhance existing product. Opportunity to better service existing markets and deliver on visitor expectations. Opportunities for accessible, pet-friendly options and event/ conference options. Gaps exist for tours and experiences. Opportunity to value-add to existing products and services. Opportunity for First Peoples tourism product, experiences, art interpretation and on Country activities. Some limited retail options. Opportunity to grow base and diversity of retail business mix in some township precincts. Opportunity to enhance paddock to plate dining experiences showcasing local producers. Seafood experience gap and limited locations to purchase seafood. Glenample Homestead presents an opportunity for event activation or food experience. Limited public transport. Better public transport along the Great Ocean Road Region and V-Line connectivity. Town to trail to National Park connectivity improvements. Signage, digital and wayfinding enhancements. Opportunity to build upon mobile visitor servicing. ‘Graze the Day’ signature event. Leverage community events and support new event development. Port Campbell New development where appropriate and investment to enhance existing product offering. Nature-based experiences (guided and scenic). Limited night-time experience. Limited retail. Surf shop and boutique opportunity. Seasonal offering (off peak). Opportunity for fresh local seafood supply and experiences. Public transport gaps. Shuttle transport options. Connection between town, trail, visitor nodes. Opportunity to build upon the Port Campbell accessible beaches initiative. Currently met - Port Campbell VIC ‘Crayfest’ event. Leverage community events and support new event development. Corangamite shire - PRODUCT GAP ANALYSIS our product offering