town PRODUCT GAP ACCOMMODATION Built ATTRACTIONS & Experiences retail FOOD & beverage support services/ enabling product Visitor services EVEnTS Torquay Newer hotel/serviced apartment property in CBD (4-star +), branded properties. Reinvestment into existing motel stock to support growth in the leisure, business, and events market. All-weather visitor experiences. Evening-based experiences (both indoor and outdoor) – potentially a cinema experience. Profiling of creative and artisanal experiences. Limited family-friend experiences. Surf Coast Cultural Centre – New Arts and Surf Museum. Taylor Park – experience. Paid cultural and nature-based tours. No Town Centre - the gap and lack of connection. Missing a cohesive retail area with a depth of product. After 5pm dinner options. Broaden café and restaurant offerings (family dinner venues in particular). Town centre redevelopment. Walkability between precincts. Connecting cycle routes to precincts New VIC as part of the major new cultural centre. Youth events. Winchelsea Formal accommodation of 3 – 4-star, eco-cabins. Farmstay accommodation. Experiences that tell the story of the town’s heritage in an interactive way. River loop walk. Winery experiences open for the cellar door. Small-scale offering but relevant to the size and desire of the town. Centralised farmer’s market/shop. Slow food. Daily bus service along Great Ocean Road to unlock latent demand for non – non-vehicle-based visitation Major destination event. SURF COAST SHIRE - PRODUCT GAP ANALYSIS our product offering