SWOT > Strengths Weaknesses Opportunities Threats Challenges we face Threats Variable customer service Peak period visitation and general workforce challenges reduces the capacity of the region to deliver consistent quality customer service. Profitless volume Development of product that stimulates increased growth in low yielding visitor segments. Lack of quality investment Many projects identified 10+ years ago and struggling to get activated, especially higher quality product. Overuse of key Attractions Visitor Management Strategies need to be put in place at key attractions to ensure safe and quality visitor experieince. THE VALUE OF THE VISITOR ECONOMY THE VALUE OF THE VISITOR ECONOMY THE VALUE OF THE VISITOR ECONOMY THE VISITOR JOURNEY THE VISITOR JOURNEY THE VISITOR JOURNEY REFOCUSING THE VISITOR JOURNEY REFOCUSING THE VISITOR JOURNEY REFOCUSING THE VISITOR JOURNEY CUSTOMER PROFILES CUSTOMER PROFILES CUSTOMER PROFILES THE PLAN OF ACTION THE PLAN OF ACTION THE PLAN OF ACTION Jump to section: SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT SUGGESTED SECTIONS TO READ NEXT