Gorrt’s values 1. Collaboration and engagement Fostering collaboration and engagement with, and between, our stakeholders is critical to the development of a healthy, cohesive and responsible tourism industry that delivers outstanding visitor experiences. 2. Taking responsibility We understand that our actions have impacts upon other people and the environment. We take responsibility for our behaviours, actions and achievements when: - working with stakeholders, - providing commercial services, - communicating to visitors, - making decisions that impact upon the environment. 3. Democratic leadership Our leadership style reflects the acknowledgment that our role is to facilitate responsible tourism development in the region, rather than to dictate how it should be done. 4. Teamwork A culture of teamwork is essential for strong, productive relationships within GORRT, and with stakeholders. 5. Financial well-being Being commercially viable as a regional tourism organisation and supporting the profitability of local businesses is essential to the sustainability of the tourism destination, and desirable in terms of enjoying good quality of life. 6. Flexibility and adaptability To survive in a comparatively unpredictable, rapidly changing industry with a diverse range of stakeholders, we need to be willing to change, and responsive to change. 7. Authenticity and Realism In order to be genuinely collaborative and build successful partnerships with the tourism industry and communities, we need to be authentic in the way we relate to others and realistic in our expectations. 8. Inclusiveness and acceptance of diversity We consciously include and respond to the needs of a diverse range of stakeholders and visitors to the region. 9. Agents for change Our leadership role gives us the opportunity to work towards improving the social, economic, spiritual and environmental health of the region.