ACHIEVING SUCCESS ACHIEVING SUCCESS ACHIEVING SUCCESS Future pathways Visitor economy The region is consciously choosing to target a managed, visitor management led growth strategy. This approach seeks to refocus the visitor economy away from mass visitation and unmanaged growth and focus on growing year round, overnight, dispersed visitation. Success will see: • Diffusion of congestion • Multiple touring routes and access points • Strong repeat visitation • Reduced environmental impact • Stronger partnerships with community delivering community amenity and building supportive hist communities • New catalytic private sector investment • Strong relationships with Traditional 0wners Strategy Timeframe Visitor congestion Visitor satisfaction Environment impact Community impact Cultural impact Public infrastructure investment Private infrastructure investment Supply/demand gap Brand recognition Brand damage Governance reforms Destination Action Plans Responsible tourism principles Workplace challenges Visitor servicing Marketing lead recovery Return to pre-COVID visitation by 2025 Driven by numbers Limited ($200m) Limited ($1b) Widening Weak Leading to reduced competitiveness Unrealised Under resourced Ignored Exacerbated Ad hoc Development lead recovery Fast and strong numbers and $$ Overwhelmed Scaling up ($2b) Excessive ($5b) Demand taking over sx. Out of alignment Eroded by mass visitation Unable to keep pace Challenged Overwhelmed Visitor management lead recovery Return to pre-COVID expenditure by 2023 Driven by $$ Diffused Managed Recognised and engaged Significant ($1b) Significant ($2b) Managed Recognised Enhanced and competitive Effective Implemented Applied Overcome Intergrated Recovery & unmanaged growth Recovery & high growth Recovery & managed growth