CATEGORY COUNT % OF TOTAL National Parks, Gardens & Beaches 312 50% Tours & Tour Operators 82 13% Galleries & Museums 69 11% Heritage & History Sites 56 9% Sports & Recreation 36 6% Spas & Retreats 25 4% Food & Drink Experiences 14 2% Family Activities 13 2% Equipment Hire & Transport 11 2% Wildlife Parks 4 1% Total 622 100% CATEGORY COUNT Reviews nights per stay Tours & Tour Operators 50 10,318 84 Spas & Retreats 11 1,568 82 Wildlife Parks 3 999 79 Food & Drink Experiences 9 6,841 61 Galleries & Museums 32 4,174 60 Sports & Recreation 23 2,004 56 Family Activities 8 930 55 Nat. Parks, Gardens & Beaches 184 66,710 54 Heritage & History Sites 27 8,977 32 Total 347 102,521 58 Nights per stay assessment Equipment HIre & Transport category family activities National parks, gardens & beaches spas & retreats food & drink experiences galleries & Museums Heritage & history sites sports & recreation tours & tour operators wildlife parks Just over 600 tourism products and experiences were identified for the GOR region. Half of these comprise natural attractions including national parks, reserves, beaches etc. demonstrating the strength of the region as a nature-based destination. The next largest category was tours and tour operators, comprising 13% of product identified and totalling 82 different operators. Many tour operators leverage the region’s natural environment and are highly rated by consumers. The region’s attractions and experiences are largely clustered along or near the coastline. The vast majority of product in hinterland areas comprises natural rather than built attractions and tend to be free experiences. A top-line assessment of paid versus free product demonstrates that an estimated 65% of product throughout the region is free (or non- commissionable) with the remaining 35% being paid. our product offering REGIONAL ATTRACTIONS & EXPERIENCES AUDIT Only those attractions with 5 or more reviews, or 3 or more within the attraction category have been included in the NPS assessment. This is why the total number of attractions in this table is less than the overall property count in the table (right). Overall, product rates well for the GOR region, with categories that largely comprise paid experiences typically achieving higher average NPS scores. By way of example: - Tours & tour operators received a very high NPS of +84 (based on over 10,300 reviews of 50 different operators). - Spas and retreats received an NPS of +82 - Wildlife parks received an NPS of +79. These are all very high NPS scores and demonstrate areas of strength and existing consumer satisfaction with product areas with the region.