12. Urban Environments Volume One resources by the community in that shops and services provide for the general day-to-day needs of local residents in surrounding residential areas. [D] Policy 12.5.3 – Maintain the following characteristics of business areas within the rural towns of Ward, Seddon, Wairau Valley, Spring Creek and Rai Valley: (a) location on major arterial routes; (b) services and facilities serving both the local and wider rural population and visitors; (c) low intensity development; and (d) an informal appearance. This policy makes the distinction between the suburban businesses located in Blenheim and Picton and those in Marlborough’s smaller towns (Ward, Seddon, Wairau Valley, Spring Creek and Rai Valley). These smaller towns have both ‘rural’ and ‘urban’ elements within their business centres, which is typical of the amenity of a small rural town. [D] Policy 12.5.4 – Maintain the following characteristics for large format retail business areas within Blenheim’s urban environment: (a) generation of high levels of repeat visitation; (b) located away from the Business 1 Zone; (c) located on or in close proximity to arterial roads and catering to car-oriented shoppers; (d) free-standing, large, single-floor, rectangular box structures built on a concrete slab, surrounded by a large concrete parking lot; (e) floor space of the store accommodating significantly more merchandise than a traditional ‘main street’ retailer; and (f) high ceilings and a warehouse-like appearance with standardised façades. This policy describes the character of the large format retail developments sited at the Westwood Development on the western entrance to Blenheim and the Mitre 10 site on Alabama Road. A distinction is made between the commercial development specific to large format retail operations, which have a different focus than those businesses located either within the Business 1 or 2 Zones. [D] Policy 12.5.5 – Maintain the following characteristics within areas zoned for light industrial activities in Blenheim, Picton and Seddon: (a) a range of light service industries and ancillary activities (light manufacturing, logistics, storage, warehousing, transport and distribution are anticipated); (b) commercial activities peripheral to and complementing those of the Business 1 Zone; (c) activities that do not place substantial demands on the natural and physical resources of Marlborough; (d) activities that do not require the disposal of large quantities of liquid trade wastes; (e) smaller, localised activities in which standards protect the environment, e.g. building height; and (f) high volumes of traffic. 12 – 16