Volume One 14. Use of the Rural Environment Anticipated environmental result Monitoring effectiveness 14.AER.3 Development of a range of primary The number and nature of complaints regarding non- production activities within the rural primary production activities occurring in the rural environment. environment. The number of resource consents for non-primary production activities occurring in the rural environment. 14.AER.4 Subdivision, use and development of the New building and development in the rural rural environment is located in environment is consistent with the character of the appropriate places and within appropriate area as measured by public perception survey. limits. 14.AER.5 The rural character and amenity values The number and nature of complaints relating to are maintained or enhanced. reduced amenity. Awareness of the character, amenity and quality of the rural environment increases as measured by public perception survey. 14.AER.6 Conflicts between residential activity and The number and nature of complaints regarding primary production within the rural conflicts between residential activity and primary environment are minimised. production. 14.AER.7 The spread of existing pests is prevented The status of pest numbers and location(s) is reported. and no new pests are introduced. 14 – 21