Wairau/Awatere Resource Management Plan • Greater demand for the development of new and different recreational opportunities for older people; • Greater participation with groups, offerings and family or through casual groups; • Move away from traditional sports and physical contact sports; • Development of multi-purpose activity centres which combine the comforts of home with east of access and with wide variety; • Focus on entertainment; and • Instant availability with minimum discomfort. The Council recognises that today’s leisure facility should cater for all ages, toddlers to grandparents and provide as many active leisure options as possible linked with retail, food and beverage areas. The Council sees the development of a significant recreational facility in combination with the Aquatic Centre within the town centre as a significant strength to the town centre’s viability. 11.3.1.2 Objectives and Policies Objective 1 Recognition and support of concentrated commercial activity and associated resources within central Blenheim. Policy 1.1 Retain the continuity of and enable the establishment of a wide variety of commercial activities within the Central Business Zone. Policy 1.2 Encourage stakeholder initiatives to promote a vibrant and diverse centre for Blenheim and Marlborough. Policy 1.3 Avoid, remedy or mitigate any adverse effects of Central Business Zone activity on neighbouring residential amenities. Policy 1.4 Contain the adverse effects of commercial activity within the boundaries of the Zone. The establishment of a Central Business Zone provides for a wide range of effects based Permitted Activities and enables the effects of these activities to be managed in a consistent and comprehensive manner. The zoning of the land that comprises the Central Business Zone provides some predictability of effects and a cost-effective basis for environmental controls. By doing this it is possible to differentiate between controls which manage effects internal to the zone and those which are designed to manage effects on the residential interface or the wider environment. The land identified and zoned “Central Business Zone” reflects the resource as a whole and acknowledges consolidation and growth. Objective 2 A convenient and well organised central business area. Policy 2.1 Encourage development of the central area as a compact and convenient commercial centre for workers, shoppers, facility users and visitors. 11 - 16