30 September 2010 Chapter 11 Urban Environments Policy 2.2 Ensure that the transport network is compatible with Central Business Zone activity. Policy 2.3 Ensure that any car parking requirements generated by an activity are catered for within the Zone and preferably on site. Policy 2.4 Promote a pedestrian orientated inner centre supported by strategically located car parking areas. Policy 2.5 Avoid the peripheral extension of the potential conflict between traffic and pedestrians by restricting pedestrian oriented retail and service activities to the areas currently zoned Central Business Zone. Policy 2.6 Provide collective car parking to serve the inner parts of the Central Business Zone. Policy 2.7 Retain or enhance the levels of carparking provided by the Alfred Street, McMurtry, Centennial Hall, Queen and Wynen Street Carparks. Policy 2.8 Maintain and enhance user amenities by requiring verandahs over the denoted primary shopping areas. Policy 2.9 Encourage redevelopment in the denoted primary shopping areas to utilise existing service lanes to provide off-street access and loading facilities. Policy 2.10 Implement traffic management measures as required to maximise the efficiency of the Central Business Zone. These policies seek to promote a convenient and compact central focus for Blenheim which enables the Central Business Zone to retain and continue its function as the retail, commercial, cultural and social focus of the town and the wider surrounding region. Comparison shopping and the recreational/cultural functions served by the town centre, are enhanced by a pedestrian orientation. A cohesive and convenient centre is valued and well used by the community. The carparking policies are designed to enable the inner shopping precinct to be maintained as tight knit as practicable whilst providing for the effects of traffic generation elsewhere in the zone. Objective 3 The maintenance and enhancement of the character and amenities of the Central Business Zone. Policy 3.1 Promote and encourage the inclusion of public amenities and facilities. Policy 3.2 Encourage adequate levels of daylight admission to public areas. Policy 3.3 Promote the integrated improvement of the external appearance of buildings. Policy 3.4 Integrate the use of street furniture, signage and hard and soft landscaping. The establishment of public amenities such as street furniture, children’s play equipment, landscaping or community buildings, along with attractive 11 - 17