Chapter 26 - General Rules a) The extent to which the sign will have any adverse effects on traffic safety, the visual amenities of the locality; and b) The need for any extra signage in addition to the permitted signage for the zone. In relation to general traffic safety: c) The extent to which the signs may cause an obstruction to driving sight distances, traffic signs or signals, or unnecessarily intrude into a driver’s field of view; and d) The potential adverse effects of the proposed sign on drivers, concentration under all possible weather conditions. 26.4.9.2.2 The extent that any sign resembles a traffic control sign or signal, or may make a traffic control sign or signal difficult to discern, with respect to both colour and shape, when considered from all possible driving angles. This includes signs which: a) Resemble in shape and/ or coloration an official traffic control sign or signal, and may accordingly confuse motorists when in the vicinity of an intersection or other potential traffic hazard; b) Provide a confusing or dominating background, which could reduce the clarity or effectiveness of a traffic sign or signal; c) Invite drivers to turn, but are sited in such proximity to the vehicle entrance that there is no time to signal, slow down and turn safely; and d) Contain reflectors, and therefore have the potential to be confused with traffic control signs or signals at night. 26.4.9.2.3 The visual impact of the sign and its potential effects on the amenities of the locality. 26.4.9.2.4 The potential of the sign to adversely affect public health and safety, or to reduce public convenience. 26.4.9.2.5 Any likely cumulative effects of allowing the sign to be erected. 26.4.9.2.6 The need to impose conditions relating to the location, design and appearance of the sign and the period for which it may be erected, or operated. 26.5 Utilities - Applicable to all Zones All activities carried out under this rule shall recognise the obligations of S16, relating to unreasonable noise, and S17, relating to avoiding, remedying or mitigating adverse effects. 26.5.1 Utilities 26.5.1.1 The following new utilities are a Permitted Activity in every zone providing compliance with the following standards, conditions, and rules: a) The relevant standards and conditions as specified in section 26.5.1.2 of the Utility Rules below; and 26 - 41